Certified Business Coach ® in English

In today’s fast-paced work environment, possessing a wide range of expertise, strong thinking skills, and self-management capabilities is crucial. Therefore, the demand for professional coaching experts with the ability to guide individuals and organizations in professional development and growth is high. Business coaches play an instrumental role in helping organizations identify their strengths and achieve common goals, making them an indispensable resource for any forward-thinking organization.

If you have a desire to learn new skills and develop as a coaching expert and are passionate about supporting organizations and individuals in change and growth, studying to become a business coach is an excellent choice. With a focus on scientific studies, business coaching provides effective tools for interacting and engaging with people, ultimately helping them realize their full potential.

As a business coach, you serve as a solution-oriented instructor for thoughts and actions, offering guidance and support to individuals and organizations. The CBC training program meets the needs of current and future working life from the perspective of leadership, managerial work, HR development, and personal instruction.

Upon completing the training, you can apply your coaching competence in various professional roles, such as a manager, supervisor, HR or customer service expert, and in other development roles. Additionally, the program provides you with skills for a potential new career and the certificate of professional business coaching, enabling you to work as an in-house coach at an organization or in other development roles.

The Certified Business Coach® training is a globally recognized program that focuses on developing business coaching competence. With its first launch in 2006, the program has seen over 2,500 professional coaches and experts successfully complete the training, and we have received consistently positive feedback from participants.

This training is designed to meet the demands of working professionals and is based on both research and practical assignments, providing you with expertise not only in coaching interactions but also in thinking, reflection, learning development, and systematic thinking.

The Certified Business Coach® training also offers a transformational personal development experience for all participants. Through coaching, you will gain new perspectives on human behaviour and interaction, as well as deeper insights into your own self-knowledge.

During the training, you will notice significant changes in your thinking and actions, and you will be able to recognize your personal strengths, goals, and direction in life. You will receive safe and professional guidance throughout this journey, and you will be surrounded by a group of authentic individuals, each with their own unique life story.

The Certified Business Coach® program provides excellent capabilities for working as a coach as well as applying a coaching approach within your own professional role. The training covers all the core competencies a coach needs in their work.

The program includes a total of 77 hours of Level 1 (ICF) accredited coach training:

• Four impactful and comprehensive training days
• Extensive self‑study materials in the Howspace online learning environment (video lectures, articles, assignments, and exercises)
• Three separate group‑based Coaching Lab sessions, where coaching is practiced in small groups under the guidance of a trainer
• 5h + 5h peer coaching
• 20h client coaching

Participants have access to a versatile and collaborative Howspace workspace, which includes a wide range of self‑study materials such as online lectures and coaching exercises.

The distinctive character of the Certified Business Coach® program is grounded in a human‑centered coaching mindset and the understanding that the coach themselves — their presence, personality, and skills — is the most important tool in coaching.

The program emphasizes an evidence‑based, research‑informed approach and highlights the importance of the coach’s own development as a key factor in the success of the coaching process.

The theoretical framework of the training draws from adult developmental psychology, positive psychology, cognitive psychology, adult education, organizational science, and foundational neuroscience.

The Certified Business Coach® program is suitable for anyone who is fluent in English and wants to enhance their coaching skills. The program caters to a diverse range of professionals, including executives, supervisors, HR professionals, customer service and sales experts, consultants, board members, workplace instructors, mentors, teachers, trainers, and anyone seeking a career as an independent coach.
Coaching skills are not limited to a specific field but can be applied in all areas of interaction, management, and instruction. The CBC training does not require prior experience in coaching or a degree in a specific field. Even if you have some basic coaching skills, the program offers numerous opportunities for further learning, exercises, and the chance to gain a professional qualification and certificate.
Regardless of your profession, whether you are a CEO, HR specialist, sales director, lawyer, doctor, consultant, or mechanical engineer, you are warmly welcome to join the CBC program. Coaching skills benefit everyone, both in their professional and personal lives.
Upon completing the CBC program, you are invited to join the growing network of BCI alumni, which offers opportunities for ongoing training, peer support, and a community of like-minded individuals. Come and join us!

The Certified Business Coach® training is internationally accredited coach training program that meets the standards of the International Coaching Federation (ICF).  

Through the Level 1 accreditation from the ICF, the Certified Business Coach® training ensures compliance with high-quality content standards. Additionally, the program is the first part of the Master in Organizational Coaching® program.

Graduates of the Certified Business Coach® training can apply for either the ICF international certificate or the EMCC personal accreditation, provided they meet the other eligibility criteria. These certifications demonstrate that the coach has gained expertise in the core coaching competencies and has worked with real clients.

To learn more about the ICF and the coach certification system, visit their website. For more information on the EMCC and its accreditation system, visit their website.

Participants in the Certified Business Coach® training can enjoy a wide range of benefits that can help them grow both professionally and personally.

Some of the benefits for the participant include:

• Practical training that provides plenty of opportunities for hands-on practice, enabling participants to become experts in business coaching.
• A thorough understanding of business coaching that can be applied to various roles, including as an internal coach or leader.
• The ability to learn and apply the core competencies and standards of coaching (ICF & EMCC), including the skills needed to coach and develop individuals effectively.
• The development of a goal-oriented, solution-focused coaching approach that enables participants to build good dialogue and become effective instructors.
• Personal and professional growth, including increased self-knowledge, identification of strengths and ways of action, and a more varied mindset that is solution-oriented, critical, and open to multiple perspectives.
• Improved abilities to lead one’s own actions, thinking, and feelings, as well as manage one’s own energy.
• Increased expertise, market value, and personal branding, which can enhance one’s career prospects.
• Access to a strong network and the opportunity to learn from experienced instructors and peers.

In addition to these benefits for the participant, organizations can also benefit from the Certified Business Coach® training.

Some of these benefits include:

• The coaching competence, skills, and approach gained through the training can be applied effectively in a range of roles, such as managerial duties, customer service, and sales.
• Participants may work as independent coaches during the training, and the coaching sessions with clients that are part of the training can benefit the organization directly.
• The training is a development program that yields concrete and measurable results, which can help organizations achieve their strategic goals and objectives.

The CBC training is designed as a blended learning programme that combines contact teaching, online teaching, independent study, and practical coaching experience.

This approach aims to provide a comprehensive and effective learning experience for the participants.

Blended learning enables flexibility and depth in the learning process, requiring an active approach and time management from the participants. The training program can be completed alongside work, and it typically takes between 4-6 months to finish, depending on the start date of the training group.

The programme includes four periods of contact teaching, 77 hours of ICF accredited training, 20 hours of coaching with clients, and 10 hours of coaching among peers. The contact teaching periods are spread over the training period and comprise a balanced mix of teaching, group work, exercises, discussions, and reflection.

To prepare for each contact teaching period, participants are required to listen to online lectures, complete advance assignments, and engage in independent study, including reading literature on coaching, peer coaching, case group assignments, practicing coaching with clients, and writing a learning diary.

The training program also includes an orientation module, which opens about two weeks before the start of the training programme. It is an independent study module that introduces the basics of coaching and allows participants to network with other members of the training group.

The practical coaching experience is a crucial part of the training, and participants are encouraged to practice coaching with clients within or outside their organizations. Additionally, the participants get access to ample and diverse study materials in the Howspace online environment, where they can collaborate and learn with peers.

The training programme has a maximum of 15 participants per group. Due to its high popularity, registration will close as soon as the group is full. We recommend registering early to secure your spot in the programme.

The training fee is 3,990 € + VAT 25,5%.

Payment for the training can be made in 1 to 12 instalments, with a handling fee of EUR 5 per invoice added to partial payments.