Elina Koponen

Program Director, Certified Business Coach®


I am a professional in coaching and training, with a strong background in physical performance and well-being. I trained as a business coach in 2019, which marked the beginning of my journey into the world of business coaching, eventually leading me to become part of BCI’s expert team.

Coaching people has been a part of my work for over ten years. My initial education is in communications (BBA), and I spent the first years of my career in sales and marketing within the media and IT sectors. However, in 2009, I decided to follow my passion and trained as a personal trainer and physical performance coach in the fitness and wellness industry. This field and the work of coaching captivated me, and over the years, I have held roles such as supervisor of trainers and instructors, entrepreneur, workplace well-being specialist, consultant, and trainer. I have also been involved in the boards of several fitness industry companies and assisted new businesses in the startup phase.

As the Program Director at BCI, I am responsible for the production, development, sales, and customer satisfaction of our open training programs and organization-specific training solutions. My role is to ensure that our training meets the needs of both individuals and organizations and adheres to international (ICF & EMCC) quality standards. Additionally, I support our trainers and students with all questions related to the training programs and their implementation, together with the administration team.

For me, the BCI Certified Business Coach training was a transformative experience that clarified my professional vision and helped me grow as a manager and coach more than any previous training. I want to make this same experience possible for as many people as possible.

That’s why I warmly invite you to join the world of coaching!

Explore our training programs and feel free to ask for more information.

elina.koponen@bci.fi
+358 (0)40 667 9741

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